About Intelligence Industrielle
At Intelligence Industrielle, we transform factories across Québec with SaaS and IIoT solutions that make production smarter, more human, and more sustainable.
Our mission: to accelerate the digital transformation of manufacturers and build the factory of the future—right here in Québec.
Our rapid growth is powered by a passionate, bold, and curious team that loves to learn, experiment, and deliver tangible impact. Above all, we believe that artificial intelligence is a human lever first and foremost—a tool that serves creativity, performance, and collective progress.
Your role
You’ll be the driving force behind marketing performance at the crossroads of strategy, data, and technology.
Your mandate: plan, execute, and measure marketing initiatives that support the company’s growth, while ensuring brand consistency and seamless collaboration between internal teams (sales, technical, field).
This role is a great fit for someone who:
- Enjoys both creating campaigns and testing hypotheses
- Understands technical concepts and can translate them into clear, visual messages
- Masters “classic” marketing (content, branding, media, email)
- And loves the growth side: automation, analytics, AI, performance
Key responsibilities
Strategy & campaigns
- Develop and coordinate the annual marketing plan, aligned with commercial priorities and product launches
- Understand needs and requests from technical teams and turn them into clear, impactful campaigns
- Plan and track marketing projects (campaigns, events, content, collaborations) with a structured and rigorous approach
Content & execution
- Design and produce high-value marketing content: product sheets, client presentations, field visuals, videos, case studies, etc.
- Support field and sales teams by creating tools (sales decks, visuals, booths, pitches)
- Organize and coordinate participation in trade shows, fairs, and industrial events, including logistics, visibility, and post-event follow-ups
Growth & optimization
- Identify growth levers (SEO, automation, nurturing, referral, etc.)
- Set up and track optimization tests (A/B testing, landing pages, CTAs)
- Own performance data (HubSpot, Google Analytics, Looker, etc.) to adjust actions
Tech, AI & tools
- Use generative AI tools (ChatGPT, Jasper, Midjourney, etc.) to speed up content creation and performance analysis
- Automate campaigns and workflows (HubSpot, Zapier, PhantomBuster, etc.)
- Work closely with sales and product teams to improve the conversion funnel
Profile we’re looking for
- 3–6 years of experience in B2B, SaaS, or tech marketing
- Strong understanding of technical topics and ability to simplify them for marketing
- Experience in managing marketing projects and coordinating across teams
- Proficient with HubSpot, LinkedIn Campaign Manager, Google Ads, and basic SEO/SEA
- Solid understanding of growth marketing and automation mechanics
- Strong interest in applied AI for marketing (generative AI, predictive scoring, dynamic personalization)
- Excellent written and visual communication skills (French and English)
- Curious, rigorous, and eager to experiment in an innovative environment
Why join Intelligence Industrielle
- Québec-based company and pioneer in Industry 4.0 and applied AI
- Human-centered culture built on camaraderie, passion, and simplicity
- Concrete, high-impact projects in the manufacturing world
- Agile environment where experimentation and AI-driven marketing are part of everyday work
- Human and flexible conditions: 100% paid benefits, flexible schedule, and hybrid remote work
Selection process
1) Exploratory interview (30 min)
With the HR Manager → Discussion about your background, tech curiosity, and alignment with our values.
2) Marketing & growth interview (1 hour)
With Alexandre, Marketing Lead → Deep dive into your experience, your performance approach, and a practical case: designing an action plan or mini-campaign based on a real scenario.
